Branima

Where passion meets strategy.

Honed over a decade of experience, we were able to synthesize key elements and activities, while preserving the essential ingredients for delivering potent brands.

We were always asked for a process that embodied strong strategy, profound creativity and clear guidelines. The added challenge? Delivering it all within a short timeframe - That's how we hammered out Branima.

In case you were wondering: Yes, it's effective for both new and existing brands!

Discover your unique purposeand empower it with a brand that embodies your distinct vision.

Let’s go!

STEP 01

HABITAT

Map your surroundings and explore your possibilities.

2 weeks

Detailed immersion into your business, prioritizing your initial needs and vital aspects that require special attention for your branding journey. Additionally, we will explore your competitive landscape and broader trends, unveiling opportunities for future strategic positioning.

Kick off Meeting
Information review
1:1 Interviews
Competitive & Benchmark analysis
Trends into opportunities

STEP 02

PURPOSE

Define your purpose and unique DNA.

1 weeks

Collaboratively, we will sculpt the heart of your project, embracing resonant elements and discarding those that don't align. We will uncover your purpose, DNA traits, archetype and the emotion and personality that precisely encapsulate your brand. We will establish a robust foundation and provide solid inputs for jumping into the creative exploration.

Strategic Workshop
Monstrous purpose & DNA Platform

STEP 03

Name*

Choose how you want to be invoked.

2 weeks

The brand's name holds immense importance, standing as one of the essential assets you'll need to define. We see it as a fusion of creativity and strategy, not to be influenced by passing trends or likability. This definition is based on supporting business objectives, the defined DNA and generating resonance with the audience.

Concepts and implications
Naming options and availability
Name definition

* Already have a name? Not an issue. We work with it, the process adapts to an 8-week timeline.

STEP 04

VISUAL TRAITS

How you look and move.

4 weeks

How can we show our uniqueness? How can we effectively communicate our value and ensure recognition? These questions and more will find their answers in this phase. Our objective is to recreate the defined experience while supporting the purpose. We will materialize concepts into key visuals, allowing you to witness the brand 'coming to life', understanding its behavior, while grasping implications into activation.

Creative Workshop
Concepts & Visual universes
Chosen universe refinement

STEP 05

It's Alive

All you need to activate your monstrous brand.

1 week

All our work and definitions in one place - The digital brand center serves as a repository, housing all finalized branding elements. A key tool for maintaining consistency across all channels. Designed for both internal and external stakeholders, this hub provides essential assets and guidelines to ensure successful activation.